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Our Philosophy

Jaga is devoted to developing radiators that use less energy and fewer raw materials.

The most environmentally-friendly way is the Jaga way, and we are determined to keep it like that.
Five key values underpin everything Jaga does:

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Respect Nature

The immense rate at which the modern lifestyle consumes our natural resources is putting serious strain on our planet. It is becoming clearer every day that we cannot continue this way, burning through energy and our habitats. Some parts of our lives, however, must be maintained the best that we can, and it is all about striking a sustainable balance between man and the environment. We must respect our earth and endeavour to preserve it for the future.

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Awake the Artist

To look forward is to look to how life can be influenced by what surrounds us. Jaga’s design and innovative technology is not just about creating something that out-performs others, but to elevate Jaga products from design objects to objects of art. We understand that art is paramount in amalgamating necessity and cultural enlightenment, and together they can develop a unique and creative world.

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Dream a Future

Future vision is at the heart of all Jaga products. It is about developing new technologies for better heating systems which make for a cleaner climate and environment. We must utilise our collective intelligence to bring sensible and sustainable resources into production techniques and thereby find ever more ecological and sustainable paths to the future.

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Create Emotion

Life is not just about products and material goods. Life is about passion, emotions and dynamism! At Jaga our products and fervour are united and we want to share this with the world. We must use all of our positive life experiences to produce the most exciting and unique designs. With art at the centre of Jaga’s spirit, we have the capacity to make a difference to people’s moods, actions, and everyday experiences.

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Building Bridges

Share knowledge, build a network, look for other open-minded companies and people. Unite forces to build better products and a better world. The key to innovation is based upon the union of economists and creative souls. In other words, building bridges between materialism and spiritualism. Don’t leave the world to calculators!

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