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Where there is carbon, there is a cost. It is a defining reason why more and more commercial building clients are keen to comply with voluntary energy standards such as BREEAM, along with the pending legal requirement to abide by legislative initiatives such as MEPS and ESOS. But businesses require guidance on the most efficient means to meet the compliance criteria.


Sustainable heating systems and products could undoubtedly benefit these end users, raising their comfort levels whilst decreasing their energy usage – and of course on a grander scale, it would ultimately be the planet that benefits most. For heating suppliers and installers, becoming experts on how to differentiate the benefits of these products could be key to making their own businesses more prosperous.


The problem is that many suppliers are still asking “what’s in it for me?”, put off by the perception that lengthy product life-cycle analyses are more hassle than they are worth. That, simply, is not the case.



Commercial End User Criteria

End users’ buying decisions have traditionally been made based on three criteria: price, availability and quality. Now though, environmental benefits has emerged as an equally important fourth checkbox, not only in terms of sustainability, but also for their bottom line.


For suppliers, recommending low-carbon products should not be seen as obligatory compliance to government emissions targets. On top of the obvious ethical standpoint, it holds genuine business value for them too, particularly given the accelerating trend of leading UK contractors and developers favouring low carbon suppliers – Wilmott Dixon and Taylor Wimpey to name but two.


The simple fact is that low-carbon solutions are more than competitive in satisfying end users’ price, availability and quality criteria. The potential to save huge amounts on energy costs over a building’s life cycle only goes to reaffirm the business benefits.  


By informing themselves on product life-cycle analyses and communicating the results effectively to key commercial stakeholders, suppliers’ businesses will thrive. As the commercial building sector begins to favour these solutions, why wouldn’t you make the effort?


The problem within the supply chain itself is that it is not obvious which products stand to benefit the suppliers the most. In turn, performing environmental audits is perceived as a complex and costly endeavour.


Sustainable heating made simple

At Jaga, we take it upon ourselves to communicate our products’ value and compatibility to suppliers in an increasingly environmentally conscious commercial building sector.


When stacked up with alternative radiators in terms of life cycle assessment, we’re proud that our Low-H₂O technology makes our radiators the most economical and efficient choice. The technology has been independently verified by KIWA in the Netherlands as being 16% more efficient than standard radiators. Not only that, we work with a sustainable manufacturing philosophy, wasting no energy unnecessarily throughout the product building process, as evidenced by our 30 year guarantee for low material consumption.


We are big believers in the commercial sustainability movement. What’s more, we are delighted to work with businesses who share this philosophy.


Take a look at how our Low-H₂O radiators’ energy and material efficiency surpasses the alternatives below:




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